Advice to business

We enforce and advise on legislation designed to protect the consumer from dishonest traders. This assists the vast majority of reputable companies by ensuring fair trading methods for everyone.

We have a wide range of self-help leaflets designed to assist traders in complying with the law, so please use the most relevant link:

In addition

ERWIN (Everything Regulation, Whenever It’s Needed), the national one-stop web site for Trading Standards related information, provides guidance on all aspects of Trading Standards issues. The web site provides interpreted, simplified and prioritised information, which covers all major Trading Standards legislation. It is anticipated, that in the near future this web site will be expanded to include Environmental Health and Licensing issues

We carry out routine visits to traders, which takes into account the nature of the business, past problems and the number of complaints received, thereby targeting the problem traders where possible.

We investigate consumer complaints, where there might be a criminal breach, which may involve visiting a trader.

In some cases we may consider it necessary to take enforcement action as a result of problems found during a routine visit or complaint in accordance with the Corporate Enforcement Policy . Where possible the emphasis is placed on compliance through advice and assistance.

If we need to carry out surveillance or obtain information about subscribers to telephone numbers and e-mail addresses, we act in accordance with the corporate policies for compliance with the Regulation of Investigatory Powers Act 2000.

In many cases we find that traders are not intentionally misleading the public, but are doing so due to a lack of understanding of their legal obligations.

We are here to advise Consumers and Businesses. We believe that educating and informing traders of their obligations could avoid many of the problems businesses encounter, and traders could benefit from good business practice. Please use the following link to view our Service Standards for the Trading Standards Service

In Trading Standards we enforce numerous pieces of primary legislation, the most important ones being:

  • The Consumer Protection from Unfair Trading Regulations 2008 ensures that descriptions and prices applied to goods and services are accurate, and that businesses deal fairly and honestly with their customers.
  • The Consumer Protection Act
  • The Consumer Credit Act - promotes truth in lending
  • The Food Safety Act - safeguards what we eat and drink
  • The Weights and Measures Act - ensures we all receive the correct quantity when buying goods

If you are thinking of starting a new business or are already running an existing one, are you confident that you meet all the legal requirements of trading legislation? There is further advice on the contractual and legal requirements of traders below.

Are you a trader? Various laws concerning the sale of goods govern how traders conduct their business. Some of these laws still apply to persons who are not traders but sell goods.

When does the law consider you to be a trader?

There is no hard and fast rule, but ask yourself:

  • are the goods you are selling your personal property? If not and you buy goods in specially to resell, for example from newspaper adverts or a cash and carry, you are very likely to be a trader.
  • do you attend boot sales regularly - once every couple of months or more? If so, you are likely to be a trader even if boot sales are not a major source of income.
  • do you employ anyone to help you with sales? If so, you are probably a trader.
  • do you sell similar goods at other venues, e.g. markets, in the street or from home? If so, you are almost certainly a trader.

Traders and The Law

Business Names

If you don't trade under your own name but as e.g. "Anytown Fruits" you must display clearly your name and address where legal documents could be sent to you. Please use the following link Companies and Business Names for more detailed information on the requirements of the legislation.

Consumer Protection Act

Take great care that everything you sell is safe. Be particularly careful with toys, electrical goods, upholstered furniture and clothing, especially nightwear.

Fair Trading Act

It is an offence to display any sign which tries to limit a buyer's rights. Do not use signs like 'No Refunds' or 'Sold as Seen'. As well as being illegal, these signs do not, in fact, limit buyers' rights at all.

Price Marking Order

Traders must show a price in writing for all goods offered for sale. This can be attached to the goods, or be placed adjacent to them.

Consumer Protection from Unfair Trading Regulations

Goods must not be misdescribed. Before selling recorded or branded items such as cassettes, video films or t-shirts, satisfy yourself that they are not counterfeit because heavy penalties can be imposed on anyone who breaches copyright by selling fakes.

Video Recordings Act

Selling video films is risky because the sale of films, which have not been properly classified by the British Board of Film Classification, can attract fines of up to £20,000 per tape or a prison sentence. Certain educational, sport and music videos are exempt from this requirement. You are advised to take more detailed advice on the Video Recordings Act before putting video films out for sale.

Sale and Supply of Goods Act

If you sell something, whether new or second-hand, it should be of satisfactory quality and fit for its purpose. It should also be as you describe it.

If you sell something which does not meet these requirements, your customer has a right to a refund provided they reject goods promptly. S/he might agree to a replacement, but their right is to a refund, and as a trader you should be ready to honour this right. If you are selling something with defects, you can only escape your obligation to provide a refund if you point out the fault at the time of the sale. Doing this doesn't protect you from a claim if the item has further faults.

Unlike the other Acts mentioned, Trading Standards cannot prosecute you for breaking the Act, but you could be sued by your customers.

If You're Not A Trader

If you are a genuine 'non-trader' seller, you will be largely outside the controls of consumer law, but there are exceptions: for example, if you describe goods in any way, and that description proves to be false, you will be obliged to give a refund.

There are things you can do, however, which will help avoid problems and which we would recommend as 'good practice' during private sales.

Electrical Goods

We advise consumers to steer clear of items such as electric fires and irons at boot sales, so unless the item has a reputable, recent source we would caution against its sale.


Think twice before selling nightwear. It might well not meet flammability requirements that apply to nightwear sold by traders. Children's' coats with hood-cords can also pose a hazard so beware of selling these if their source and safety is uncertain.


Look toys over to make sure there are no sharp points or small parts that can be pulled off. Put the toy in a skip rather than a sale if it is in bad shape, damaged or very old. If you still have packaging, sell the toy in it.

Other Danger Areas

Caution should be exercised in the sale of the following types of goods. All of them have their own safety standards when sold by traders and you should have them checked carefully before you even think about selling them. Prams and pushchairs. Paraffin heaters. Oil heaters.

Whether you are a regular trader or not, you should be ready to co-operate with trading standards officers who may visit boot sales at any time to carry out inspections, give advice and investigate complaints.

You may wish to visit the following websites that have a wide range of useful Business Advice leaflets and information.

Further Information

Business Link
A national site that provides practical advice and deals with several business aspects.

UK Trade and Investment
A government site to enhance the competitiveness of companies in the UK through overseas trade and investments.

Office of Public Sector Information (OPSI)
Provides full text of Acts of Parliament from 1987, plus access to Inforoute, the Government's Information Asset Register.

Department for Environment, Food and Rural Affairs (Defra)
Defra works for the essentials of life - water, food, air, land, people, animals and plants.

Trading Standards
A one stop shop for consumer protection information in the UK. Provides information for businesses and consumers.

HM Customs and Excise
Provides information and advice for the public and for businesses.

Office of Fair Trading (OFT)
The OFT is designed with two purposes: to protect consumers and explain their rights; and to ensure that businesses compete and operate fairly.

Department for Business, Innovation and Skills
Working with businesses, employees and consumers to drive up UK productivity and competitiveness to deliver prosperity for all.

Food Standards Agency
An independent food safety watchdog set up by an Act of Parliament in 2000 to protect the public's health and consumer interests in relation to food.

Consumer Direct Wales
08454 04 05 06

Consumer Direct is a telephone and online consumer advice service, supported by the Department of Trade and Industry and provides clear, practical, impartial advice and will help the consumer to sort out any problems or disagreements they may be having with suppliers of goods or Services.

Contact information

For further information please contact your local Consumer Advice Service as below:

Pontypridd Office
Consumer Advice Centre
10 Church Street
CF37 2TH
Telephone: 01443 484469
Fax: 01443 484479

Aberdare Office
Consumer Advice
One 4 All
Rock Grounds,
CF44 7AE
Telephone: 01685 878888
Fax: 01685 885235

Treorchy Office
Consumer Advice
One 4 All
Station Road
CF42 6NN
Telephone: 01443 778959
Fax: 01443 778960