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The Valleys - Heart & Soul Campaign


A three year campaign, The Valleys - Heart and Soul, is aiming to change perceptions, attract more tourists and bring long-term economic benefits to the area. A major regeneration project has also been undertaken in The Valleys with a total investment of £42 million and the area is becoming a flourishing tourism destination, waiting to be explored.

The campaign works with local communities to boost pride in The Valleys and encourage residents to sing the praises of their area