Why promote your club?
- To attract new members and volunteers.
- To raise your profile in the community.
- To gain local and online support.
- To find new sponsorship and funding.
- To promote events and celebrate success.
Consider
People need to know:
- Your club exists.
- What you offer.
- That you are looking for new members, volunteers and/or support.
Top Tips
- Utilise Social Media and your Online Community.
- Engage with your Local Community.
- Have dedicated volunteers responsible for promotion.
Online
- Facebook: closed group to communicate with members, public page to promote the club, create events and send invites.
- Instagram: great for sharing photos and videos; use story function for temporary communication.
- X/Twitter: short and simple updates, good for announcements and links with schools, NGBS and other clubs.
- Other apps: YouTube (for videos and highlights), Whatsapp (create groups for members and parents), Team management apps such as Spond: share training/fixture details, confirm attendance, collect payments.
Be aware of online risks, use suitable content and protect members/followers with a social media policy.
Visit the Sport Wales website to see their Stay Safe Online content.
Offline
- School club links: engage with local school(s) to develop relationships and promote opportunities.
- Local business links: recruit new members and/or volunteers or find even sponsorship and funding!
- Events: provide social events both on and off the field for your members, wider community and partners.
How can we help?
- Our website: we can advertise you on our sports club map and promote your volunteer opportunities!
- Our social media: we will promote you and your opportunities to our followers!
- Marketing Materials and Case Studies: we can help to create online/digital posters, videos and case studies. Click here to visit our case studies page.
- School-Club Links: our school team can help you link with local schools, colleges and universities.