Skip to main content

Visitor Attraction & Heritage Privacy Notice

How we use your personal information for Visitor Attraction and Heritage purposes

The Council provides services for local communities and the people who live in them. Undertaking this work means that we must collect and use information about the people we provide services to and keep a record of those services. Because we collect and use personal information about individuals we must make sure that they know what we intend to do with their information and who it may be shared with. 

We have summarised in this privacy notice some of the key ways in which we use your personal information for Visitor Attraction & Heritage Service purposes. This information should be read in conjunction with the Council’s corporate privacy notice.

1. Who we are, what we do

Rhondda Cynon Taf’s Visitor Attraction & Heritage Services Department are responsible for managing RCT’s main visitor attractions, such as the Rhondda Heritage Park, Dare Valley Country Park, Pontypridd Lido and Cynon Valley Museum. 

2. What and whose personal information we hold? 

When booking tickets for an event at any of our venues, i.e. the Rhondda Heritage Park or Dare Valley Country Park, we will need to record your basic details in order to secure the ticket. For further   information on how we use your personal information for events and tickets, please visit our ‘Events’ Privacy notice.

When making bookings to hire any of our venues, we would need to record your basic details in order to secure the booking, and arrange payment. For further information on how we use your information when hiring a venue, please visit our ‘Payments (made to the Council) privacy notice.

When using the facilities at the Lido, we operate the same booking system as the Leisure Service (Gladstone). When visiting the Lido, we will create an account for you on the system (if you haven’t already got one), which records your basic details, i.e. name, date of birth, address, contact telephone number and email address.

Where objects are donated or loaned to / from individuals to our museums, a record is maintained of the person who made the donation.

From time to time, we may contact you for marketing purposes, to promote future events that we think you may be interested in. Please see our Marketing and News Service Privacy Notice for more information.

We may also ask customers to complete surveys. This is to ensure that we are providing the best service, or to identify if there are any improvements that can be made. Please see our Consultation Privacy Notice for more information.

3. Where does the service get my information from? 

The information we have comes directly from you from a number of different ways, for example booking forms, customer surveys, payment systems, heritage loans and donations, accident forms, competitions. 

4. What we will do with your personal information? 

We require this information to understand your needs, to assist in providing you with a better service and for the following reasons:

  • Internal record keeping.  
  • We may use the information to improve our products and services.
  • We may contact you for marketing / market research purposes.
  • We may analyse your information to help us understand our customer needs and preferences including, where our customers come from, what services and products they are interested, what is the motivation for using our services and what marketing streams reached you.
  • If you have opted into our mailing system we may from time to time, use the contact details that you supplied,to contact you directly for market research purposes. We may contact you by email, phone, fax or mail.
  • Our partner Digi Tickets will administer the booking of your digital tickets.

5. What is the legal basis for the use of this information?  

Data Protection law says that we are allowed to use and share personal information only where we have a proper and lawful reason for doing so.

Marketing and News Services – Consent / public task  

Tickets and bookings - Contract

Emergencies - we have a legal obligation, under the Health and Safety at Work Act, to process personal information in the event of an accident.

Museums record of donations – Legal obligation under Libraries & Museums Act 1964 and Local Government Act 1972.

Record of volunteers – Public Task

6. Does the service share my personal information with any other organisation? 

Your information is not shared with any internal or external services.

7. How long will my information be kept? 

If you no longer use any of the services we offer, you can contact us to request to have your record erased from our systems at any time (see below for more details regarding your information rights).

If you have not accessed our service in the past 2 years, we will remove any records we hold about you. If this has happened and you then chose to start re-using our services, you will have to undertake the relevant booking / registration process applicable to the service you wish to access.

8. Your information, your rights 

The General Data Protection Regulation (GDPR) gives you important rights, including the right to access the personal information the services hold about you.

View further details on your information rights and how to exercise them.

9. Contact us 

If you have any concerns or would like to know more about how the service using your personal information please contact us in one of the following ways:

By email :

By telephone : 03000040000

In writing : Rhondda Heritage Park, Lewis Merthyr Colliery, Coed Cae Road, Trehafod, CF37 2NP